When you’re in need of fresh, captivating content for a project, whether it be a new website, blog, advertisement, or you’re looking to strengthen your brand, there are many ways you could turn to fulfill your writing needs. Choosing which path to take is not a decision to be made all willy-nilly. Your content is a direct reflection of you and your business and also speaks volumes about your credibility. So hold yourself to a high standard and hire a freelance writer to get the job done and done right.
Freelancing provides its constituents a lot of (yup, you guessed it) freedom, and creative people need to be free. But this freedom nourishing a creative’s capacity to flourish isn’t just beneficial to the freelancer. This freedom flows into your project as well and exposes a higher level of potential and a plethora of new opportunities when you hire a freelance writer to breathe life into your project.
From a small startup, to a large company, every type of business can benefit from hiring a freelance writer. If you’re serious about making an impression on your customers, check out these five reasons why you should take the plunge and hire a freelance writer:
- They have a diverse collection of knowledge and experience
As we journey further into an age of hyper-specialization, these polymaths are becoming an increasingly rare and valuable breed of professional you don’t want to miss out on. When you hire a freelance writer, you reap the benefits of their well-curated knowledge and experience. Each time they write for a client, they learn something new and add another drop to an ever-growing pool of knowledge (also making them great trivia teammates). This manifests in quality, dynamic content that communicates effectively and engages your readers.
- They accomplish a lot more for a lot less
There’s much more value in hiring a freelance writer than opting to go through an agency. An agency charges you top dollar and pays their writers as little as possible, which results in writers doing as little as possible to meet your requirements. So instead of paying more and getting less, you could hire a freelance writer and get a lot more bang for your buck. A freelancer writer wants to do more than just the bare minimum and is always aspiring to exceed your expectations. Plus, you get a much faster turnaround when no one is subject to the unnecessarily complicated chain of command of an agency.
- They care about you
Freelancers work independently, but working on one’s own is not synonymous to working alone. We were created to live and work in relationship and our gifts are amplified in collaboration and interdependency. A freelancer writer recognizes the importance of strong professional relationships and genuinely cares about you, your project, and your needs. A freelance writer works directly with you and measures a large portion of their success by the relationships built with their clients.
- You can’t do it on your own
Sure, you might be an effective communicator, but quality writing is more than stringing a few sentences together, and sometimes, you are just too close to the forest to see the trees. When you hire a freelance writer, you’re not paying them to simply put words on the page. Among other things, they offer an objective perspective, know how to accurately represent your brand and voice, and, of course, make you look good. All the while they are making sure the content is readable, credible, and authentic. Needless to say, there’s a lot of time, effort, and thought that goes into writing content, and that doesn’t even take into account the writing itself!
- They get results
Freelance writers are not just good at using fanciful wording and knowing the laws of grammar. They are also masters in the art of persuasion. Because after all, the main goal of your words is to get your readers to take action. But what good is all your hard work if no one sees it? Freelance writers have also mastered the art of SEO—an enigmatic technique that magically gets you near the top of a Google search. A high search engine ranking is important not only because it is free, but it is usually the number one way customers will find you online. It’s like building your business on a busy street so people can see that it exists. When you hire a freelance writer for your content needs, search engines can see it and usher customers in like an overly enthusiastic human billboard.
At the end of the day, a freelance writer offers so much more than just writing. By investing in quality content from a freelancer writer, you are investing in yourself and your business. So now that you’re ready to hire a freelance writer, contact me today and let’s talk about how we can work together to take your project, and even your business, to the next level.