Every business needs content. Genuinely useful, interesting content that helps your business stand out and moves prospects closer to a sale. Trusting your business, your credibility, and your hard-earned dollars to a freelance writer is a big deal and you need to be absolutely certain you choose the right person for the job.
These days, the term “freelancer” gets thrown around quite liberally. Anyone can slap up their own drag-and-drop website, do a couple Google searches, and call themselves an expert. As a result, some may think that freelancer writers are less knowledgeable, experienced, or talented than those employed by agencies. Moreover, they think freelancer writers pick up their newfound title on a whim, without any education, training, or background. This couldn’t be further from the truth.
There are definitely people out there that bestow the freelancer title upon themselves as a thinly veiled euphemism for being unemployed. So how do you sift through the riffraff and choose a talented, productive, and profitable writer? Here are a few questions to ask when you need to hire a professional freelance writer to craft the content that will move your business forward:
- Do they have a professional website?
A professionally designed website speaks volumes about the credibility of a freelance writer. It shows they are in it for the long haul and not just dipping their toe into the world of freelance writing. They put in the time and effort to take their business to the next level and that is something that will undoubtedly translate into their work for you.
- Are they educated?
Yes, the catchy tunes of Schoolhouse Rock are incredibly educational, but questioning a conjunction about its function doesn’t quite cut it. It’s no secret that a bachelor’s degree in communication, writing, journalism, etc. regards a freelance writer to be both qualified and quality. Raw talent is important, but a commitment to furthering their skills showcases a high level of professionalism you can expect when you hire them.
- Is their portfolio solid?
Portfolios that are full of flimsy material, lacking substance, or are mostly written for content mills are all huge red flags. When you are vetting a freelance writer, make sure they not only have a portfolio, but that it is full of rich, credible content that may also be accompanied by a testimonial or two from current or previous clients.
Quality writing is paramount to business. When you need writing that will capture readers’ attention and get them interested in your business, choosing to hire a professional freelance writer is absolutely worth it. Don’t settle for anything less than you deserve and don’t be afraid to pay for quality.
Now that you’re ready to hire a professional freelance writer, contact me today to start a conversation!
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