In today’s world, consumerism has evolved and settled in a place where people are becoming more conscious about what companies they give their business to. Before shelling out their money, consumers need to be sold not only on your products and services, but on your business as a whole.
Customers demand nothing less than transparency and authenticity from the companies they buy from. In other words, they want to hear your story.
Telling your story is one of the best ways to connect with customers and potential clients. Incorporating a business blog into your website helps them to stop seeing you as a corporate website or someone who is just trying to sell them something, and start seeing the passionate, human side of your company that sincerely wants to help them.
Blogging is one of the most valuable tools businesses can employ to engage customers and display the highly valued transparency and authenticity they demand. For an even deeper look at why your business website needs a blog, take a gander at a few of these top reasons:
- Social Media Gold
An active blog serves as a treasure trove of content that can be shared on your social media networks. Posting substantial, attention-grabbing articles that give your followers the inside scoop will build relationships that ultimately convert into customer loyalty. Not only does a blog serve the purpose of providing original and relevant content for all of your social platforms, but it also drives traffic back to your website.
- SEO Boost
Contemplating the inner workings of SEO is enough to make your head spin. But don’t fret, because the simple key to SEO is having a lot of fresh, quality content on your website. Having a blog on your business website helps you stand out in the eyes of search engines and drives your SEO strategy home. Google rewards websites with both robust and consistent content and a blog kills these two SEO birds with one stone.
- Expertise Exhibition
A blog is the perfect medium for you to flaunt your expertise and establish your credibility. We tend to gravitate towards people who have taken the time to become certain on things that we are uncertain of. So sharing your knowledge via a well-written blog will attract more clients and show them that you know what’s up. This will influence them to do business with you rather than a competitor when they see you as a top expert in the field and an authority in your business sector.
- Humanize Your Business
At the end of the day, a blog humanizes your business. This quality alone forms strong connections and meaningful interactions with customers in a way no other approach can. We are drawn to those who are vulnerable about their passions and having a blog on your website opens a channel for your passion for your work to seep out and astound your visitors.
In addition to all these nuggets of reason, research has continually shown that having a regularly updated blog on your site will drive in exponentially more traffic. The numbers say that 60% of consumers feel positive about a business after reading their blog and have made a purchase based solely on a blog post. This verifies that blogs deliver long-term, tangible results while growing your reputation and generating a plethora of targeted traffic to your website.
Now that you’re looking to get a blog integrated into your website, or are in need of a complete blog overhaul, a professional blogger offers everything you need to put your story into words.
As a professional blogger, not only am I proficient in the art of wordsmithery, but I also:
- Know how to tell your story in a way that inspires customers to act
- Demystify the perplexities of SEO for you
- Make you look good
When you are a successful, hardworking business owner, hiring a professional blogger is a no-brainer. You’re time is extremely valuable, so play your strengths and delegate all your writing needs to a pro. Contact me today and let’s start a conversation!