What is it that keeps visitors engaged and interested in your website?
The beautiful design? Easy navigation? While these components certainly make a good first impression, it’s content that makes a lasting impression.
But not just any old content. We’re talking about truly great, high-quality content.
What is Great Content?
Content can be copy on your web pages, photos, videos, news articles, and blog posts. To be great content, it must be useful and informative to visitors and search engines alike as well as original and distinctive to your business.
Some businesses may still be dragging their feet to implement a content marketing strategy because they see it as an unnecessary expense. But in today’s increasingly digital world, having great website content is one of the best investments you can make for your business. Here’s why great website content matters:
Great Content Engages Your Audience
Publishing quality content gives you the opportunity to educate and engage your audience. By engaging your customers and providing answers to their questions through your content, you are, in effect, building a relationship with them. Audiences will always remember the business or brand that gives them the information they need. Produce quality content consistently, and you will improve the reputation of your brand and eventually foster loyalty to it, and that’s always good for your business.
Great Content is Rewarded by Search Engines
Google loves high-quality content and a lot of it. In fact, businesses that feature a blog on their website have a 434% higher chance of being ranked highly on search engines and have 55% more website visitors. So if you’re creating high-quality pieces of content that your target audience is excited to engage with, you’ll find it’s much easier to reach the top of the search engine results lists.
Great Content Generates Leads and Conversions
When all is said and done, a business’s ultimate goal is to make money, and that only becomes possible when it generates leads and conversions. Great content is instrumental in generating leads. In fact, businesses that feature blogs on their website are able to generate 88% more leads per month. Great content not only works to generate leads, but to convert those leads into paying customers, too. Because great content explains what your business is all about and why you’re the best choice, it makes it easier for your audience to make a purchasing decision—the ultimate conversion—in your favor.
Great content is the backbone of your digital marketing strategy. If you want to maximize the return you see on your investment in a website, ensuring your site is populated with great content is absolutely imperative.
How Do You Get Great Content on Your Website?
Contact me today! I can help you build a library of high-quality content from scratch or help evaluate your current content strategy and make sure it’s synonymous with what your audience and search engines are looking for.